We didn’t enter the fitness and wellness space to compete. We entered it because nothing out there felt like it saw us. And we knew we weren’t alone.
Despite over 1,000 studies confirming the link between physical activity and mental health, only 8% of fitness programs in the U.S. explicitly integrate mental health support into their model. That gap? It’s where we started building.
Because What’s Out There Isn’t Working
The fitness industry is a $100 billion global machine—but it’s failing the people who need it most.
1 in 3 women report feeling judged or unsafe in traditional fitness spaces
66% of U.S. workers report burnout, with women and younger adults most affected
And while 89% of studies show exercise improves mental health, most programs still treat the mind as an afterthought
We knew we couldn’t just tweak the system. We had to reimagine it.
Our Work Is Not a Brand—It’s a Belief
We’re obsessed with this model because it’s not a trend—it’s a response to a crisis. And it works.
In our own practice, we’ve seen:
Clients reduce anxiety symptoms without medication
Women return to movement after years of avoidance
Strength gains that came with nervous system regulation—not in spite of it
This isn’t anecdotal. It’s aligned with research showing that programs combining movement with emotional support lead to better long-term outcomes than fitness or therapy alone.
We’re Not Here to Fit In. We’re Here to Change It.
There’s no other space quite like this—because most programs still separate what we know is inseparable: the body and the mind.
We built this because we needed it. Our clients stay because they feel it. And we’re sharing it because every woman deserves to know: you don’t have to choose between strength and softness. You get to have both.
Sources:
John W. Brick Foundation – Move Your Mental Health Report
Athletech News – Mental Health in Gyms
Medical News Today – Fitness and Mental Health Study
British Journal of Sports Medicine – Physical Activity & Depression Meta-Review