Some stories aren’t built from business plans.
They’re built from timing, instinct, and two people who recognized something missing in the wellness world—and decided to create it themselves.
This week on UpLift Women’s Wellness, we shared the origin story of Head 2 Toe Strength, a practice that began as a personal training relationship and grew into a fully integrated space for strength coaching, nutrition support, and mental health care.
This is the story behind the story.
Where It Started (2020)
When the world shut down, so did the gym Bethany worked in.
Like a lot of women navigating uncertainty, she rebuilt from scratch:
an Instagram page, a virtual training setup, and a belief that movement should make women feel safe and supported—not judged.
Around the same time, Auria was Bethany’s client.
She noticed something she hadn’t experienced in a fitness setting before:
she finally felt seen, not sized. Understood, not evaluated.
And something clicked.
This wasn’t just “working out.”
It was care.
“What if we did this together?”
Where most wellness spaces divide physical and emotional support, Bethany and Auria saw an opportunity to bring them together—intentionally, respectfully, and without pressure.
Bethany brought strength coaching, nutrition support, and performance training.
Auria brought mental health therapy, life coaching, and relationship work.
Both brought a shared vision:
Women deserve wellness that doesn’t ask them to shrink to be worthy.
So they combined forces—long before they knew what the business would eventually become.
The Heart of Head 2 Toe Strength
At Head 2 Toe Strength, every service is rooted in one belief:
Your story matters more than any program.
Whether you’re working with:
• Bethany for strength coaching, nutrition coaching, fitness programs, or the Free Strength Guide
• Auria for mental health therapy, life coaching, or relational support
—you won’t be pushed to perform.
You won’t be asked to fit a mold.
You won’t be reduced to metrics.
You’ll be met where you are, with care that respects your pace.
What Makes This Practice Different
Most wellness spaces speak to outcomes.
Head 2 Toe Strength speaks to humans.
This integrative approach means you can work on your strength, your nutrition, your stress, your relationships, and your sense of self—without bouncing between disconnected providers.
Everything happens in one place.
With two women who actually understand the realities women carry.
This model didn’t exist before.
So they built it.
Why the Story Matters
Women are tired of:
• Performative fitness
• Shame-based nutrition messaging
• Mental health support that ignores the body
• Fitness support that ignores emotional reality
• The pressure to “do it all” while looking untouched by life
This episode is a reminder that wellness doesn’t have to feel like pressure.
It can feel like clarity, connection, and choice.
Listen to the Full Episode
🎙 The Head 2 Toe Story
👉 https://www.head2toestrength.com/podcast
And if this episode felt like home?
You’re exactly who we built this for.
Summary
Bethany and Auria share how Head 2 Toe Strength began during the 2020 shutdown and evolved into a fully integrated practice offering strength coaching, nutrition support, and mental health therapy. They discuss the values that shaped the company, their shared philosophy of care, and why women deserve a wellness space that respects their whole story—not just their symptoms or their performance.
Links Mentioned
• Strength Coaching: https://www.head2toestrength.com/strength-coaching
• Nutrition Coaching: https://www.head2toestrength.com/nutrition-coaching
• Performance Coaching: https://www.head2toestrength.com/performance-coaching
• Mental Health Therapy: https://www.head2toestrength.com/mental-health-therapy
• Mirror Talk Workshop: https://www.head2toestrength.com/mirror-talk-workshop
• Free Strength Guide: https://www.head2toestrength.com/strength-without-the-bs
• Shop Programs & Apparel: https://www.head2toestrength.com/shop
• Podcast Page: https://www.head2toestrength.com/podcast
